Big data is only getting bigger, and in-store customer analytics have become an extremely important piece in solving the puzzle. The use of thermal, infrared, and video analytic cameras have been combined with beacons and other sensors to help businesses better understand their customers. By gathering intelligence as it pertains to store traffic, retailers gain the power to compare sales data, monitor conversion performance, and staff accordingly. People Counting Systems operate using one of the following: video (standard IT Security Solution), beam counting, or thermal sensors. Current trends include:
- Proximity Marketing
- Queue management
- Customer flow
- Staffing management
- Inventory control
- Dwell time